Fully comprehensive branding and identity created for the Priest Lake Cabin Owners Association (PLCOA) and West Priest Lake Cabin Owners Association.
For the “Preserve Priest” brand, the entire goal was to create something that built on the strength, dedication, and inclusiveness of the brand vision to create something that felt sturdy but welcoming. The repetition of the circular wave in the logomark helps create a sense of organic movement that continues throughout the rest of the brand.
In addition to creating the full brand for the Preserve Priest Lake movement, I was fortunate enough to design the shirts for their very first campaign: Dark, Quiet, and Wild. These shirts represent just 3 of the main reason why the lake is a serene and beautiful destination for families.